Pain Points and Solutions

Social media has developed in a less than ideal format, marred with advertisements, and content creators are being forced to adhere to the platform’s arbitrary rules. We are building an alternative with a strong focus on location based content discovery, organic authentic creators and cryptoeconomic incentives.

Too Many Ads

Web2 social media is dominated by ads and paid influencer content. Extremely difficult for for smaller content creators to grow and monetize their content. Unless paid ads, and creating content that only fits the algorithm leading same kind of content on the platform.

• YuliGO Socialfi will focus on organic authentic content creation

• Offer social content monetization by the everyday user

• Utilize messaging and context of messaging apps

Fragmented User Experience

• Users' attention and experience constantly are fragmented to various apps, notifications. When exploring new locations users are aggregating information from Social media, google maps, ride hailing, coordinating with friends in messenger apps. This leads to a very fragmented user experience.

• Using Location based content is a solution to this problem.

• Embed and distribute content via miniapps on existing platforms (Telegram+Kaia) for social context and virality.

Solution - Combine content + location into one seamless experience

• Strong integration with LBS, contents are stored in Maps. Maps are a collection of content that is locale specific that can be shared publicly or with friends.

• Incentivize content creators and move reward mechanisms back to the creators and less to platforms via web3 protocol mechanics.

• Promote organic and authentic content with token incentives

• Create new experiences, real time treasure hunts, interactive posts and community engagement.

New Direction for Yuliverse Yuliverse and YuliGO Socialfi will focus on organic authentic content creation, allowing everyday users to be able to earn and be rewarded for their contribution to a highly organic and authentic content network built on aligning incentives to the content creators. Using a web3 based onchain solution allows token incentives to be built within the platform in a transparent manner. The users will be able to track their earnings onchain, and the mechanism is auditable and can be verified by the community. Enabling users to be able to confidently monetize their content without fear of centralised platform risk. Social media is difficult to bootstrap as it relies heavily on network effects, that is why we have chosen to distribute directly into existing networks via Mini Apps for Kaia and Telegram. We will leverage the existing distribution networks to bootstrap content and familiar user onboarding flows onto the platform.

Existing Yuliverse gameplay mechanics will still be available to users, and Gen 1, Gen 2 and OG404 NFT holders will still be able to benefit from holding them and earning YULI emissions through location based gameplay whilst new socialfi features will be a incorporate new inventive mechanisms.